Insight data dependencies for product recommendations


In order to use dotmailer's product recommendations feature, you need to be syncing the correct Insight data from your ecommerce platform. In this article, we outline what's required.


The table below details the types of product recommendation, the Insight data collections required to power them, and links to the schema definitions to ensure your data is in the correct structure.

Product recommendation type Required Insight data collections
Best sellers Products, Orders
Trending Products, Web Behavior Tracking
Last browsed (not yet available) Products, Web Behavior Tracking
Most viewed Products, Orders, Web Behavior Tracking
Personalised (predictive machine learning) Product, Orders, Web Behavior Tracking (optional)

Syncing your data to dotmailer

If you're not syncing these Insight data collections and wish to do so, you should review our market-leading ecommerce integrations or speak to your account manager.

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