Program channel extensions: Google AdWords

Contents

Creating a Google AdWords channel profile
Using the Google AdWords node in a program
Viewing usage statistics for a Google AdWords profile
Deleting or disabling a Google Adwords profile

Summary

A Google AdWords channel extension can be used in programs to automate adding new contacts to your audiences.

This enables you to easily maintain and grow your audience lists, and improve your re-targeting efforts - helping you to optimise your advert campaign spend by targeting your adverts to people who aren't engaged through other channels.

Once you've created a Google AdWords channel profile, you'll be able to drag and drop a Google AdWords node into your programs and decide which group of contacts are added to which audience. 

Google_AdWords_node_in_Extensions.png

You can create multiple profiles for a channel.

Creating a Google AdWords channel profile

To create your Google AdWords channel profile, follow these steps:

  1. Click on the person-and-cog icon in the bottom left corner of the app and select Channel management

    settings_channel_management.png
  2. Under the 'Channel' column, click on Google AdWords

    channel_management_google_adwords_draft.png
  3. Click on New profile

    no_Google_AdWords_profile.png
  4. Click on Log in to Google

    Google_AdWords_new_profile.png
  5. You'll be asked to log in to your Google account, after which you'll also be asked to confirm that you're happy to allow emailgoogleconnector.com to access your Google account so it can manage your AdWords campaigns

    log_in_to_Google.png
  6. You'll see full confirmation of the Google account you're creating the profile for. Just select the AdWords account you want to use from the account, ensure the profile is set to enabled, and then click Save.

    create_Google_AdWords_profile.png

Confirmation of successful profile creation will be given, and the profile will be listed on your Google AdWords channel page.

newly_created_Google_AdWords_profile.png

At this point, the 'Google AdWords' node will become available in the program builder under 'Extensions' in the side panel.

Using the Google AdWords node in a program

The place where you add the Google AdWords node into a program is the point where contacts will get automatically added to the selected audience list.

To create and configure a Google AdWords node, follow these steps:

  1. Click on Extensions in the side panel's accordion menu

    program_builder_extensions.png
  2. Drag and drop the Google AdWords node into your program and then click on it to configure the node's action

    Google_AdWords_node_on_canvas.png
  3. The configuration panel will slide in from the right  

    Google_AdWords_config_panel_select.pngClick on Select audience list to choose which audience list contacts are added to when they reach this node.

    Create a new audience list on the fly by selecting + New audience list.

    Change the Google AdWords profile you're using by clicking on the 'Profile' dropdown (if available).

  4. After choosing your audience list and realising it's not what you want, you can use Change audience list to reselect it. When happy with things, click Apply.

    Google_AdWords_config_panel_apply.png

At this point, your Google AdWords node is ready and waiting for when you activate your program.

Google_AdWords_node_complete.png

Once your program's activated and contacts reach this node, you'll be able to see how many - and who - have passed through it and have been added to the selected audience list.

Google_AdWords_node_contacts_through.png

Contacts will continue to the next node as normal. 

Viewing usage statistics for a Google AdWords profile

The Google AdWords channel page (accessed from your account settings by clicking on Channel management > Google AdWords) lists all of your account's Google AdWords profiles, and will show you how many contacts have been synced in the last 7 days for each profile.

A note on usage statisics

  • Usage statistics are only stored for 30 days

Google_AdWords_channel_page_with_stat.png

To drill down into more detail, click on the figure under 'Contacts synced in the last 7 days'. This will additionally tell you the date of the sync, the total number of contacts who failed to sync, plus any specific warning messages received.

You can filter by contacts successfully synced, failed contacts, and warnings.

You can also adjust the date range.

Google_AdWords_usage.png

To view a searchable list of synced contacts and the time at which they joined your audience list, click on the 'Contacts synced' statistic. The 'Contacts' panel will slide in from the right.

Facebook_Audience_contacts.png

Deleting or disabling a Google AdWords profile

Please note (before deleting or disabling a profile)

  • You can't delete or disable a profile that's in use in an active program
  • Deleting a profile deletes all usage statistics for that profile
  • Disabling a profile stops users from selecting the profile in a Google AdWords node until you enable the profile again

To delete a Google AdWords profile:

  1. From your account settings, go to Channel management > Google AdWords
  2. Select the checkbox next to the name of the profile you want to delete
  3. Click Delete

To disable a Google AdWords profile:

  1. From your account settings, go to Channel management > Google AdWords
  2. Click the name of the profile you want to disable
  3. Select Disabled next to the 'Status' field
  4. Click Save
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