Adding product recommendations to your campaign or landing page

Contents

Requirements
Using product recommendations
   » Block settings
   » Layout
   » Button
Testing product recommendations
Learn more about product recommendations

Summary

Our product recommendation feature allows you to generate the following dynamic content for your emails and landing pages:

Requirements

To use product recommendations, you need to be synchronising the correct Insight data from your ecommerce store

Learn more about Insight data and our Magento and Commerce Flow integrations »

Once these Insight data collections are present, and have data, then you'll be able to use the product recommendations block.

Using product recommendations

After you have the correct Insight data, create a product recommendation in the product recommendation builder. Then, you'll see the 'Product recommendations' submenu in EasyEditor. Each block in this submenu is labelled according to the name that you chose in the recommendation builder.

ee_product_recommendations_block.PNG

Dragging a block into an email or landing page will give you a preview of the recommendation, with placeholders for images and text.

ee_edit_product_recommendations_block.PNG

  • You can change text styling in a single slot of your block and it will be replicated across all product slots
  • You can't change text in the block preview; it's generated from your product catalogue
  • Clicking anywhere on a product recommendation block will show its settings, layout, and button controls in the left-hand side panel

Block settings

  • Choose the number of recommendations that you'd like in your block (1 to 4)

    ee_number_of_product_recommendations.PNG
  • Type text into the 'Source' text field to apply analytics tagging to all product links in the block

Layout

  • Choose your content stacking - either horizontal (image and text side-by-side) or vertical (image top with text below)

    ee_product_recommendations_layout.PNG

Button

  • The call-to-action button on a product can be styled, including its text, colour, alignment, padding, and width.

Testing product recommendations

Once you've added a recommendation block to your email or landing page, you can use the normal preview feature to swap out your placeholder images and text with your real product recommendations.

When using the preview feature, there may be a delay of up to 15 seconds if we need to generate new recommendations.

Your recommendations are refreshed immediately before a preview or when an email is due to be sent.

Learn more about product recommendations

Weighting curves for product recommendations - Learn how product recommendations are created to contain the most relevant data.

Product data enrichment - Learn how to use AI and machine learning to automatically generate more product data

Insight data dependencies - Learn which Insight data collections you must have to use product recommendations

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