Trending products is a hybrid recommendation, combining best sellers and most viewed. It applies appropriate weighting to balance the strength of a purchase interaction vs. a product browse. Trending is a non-personalised recommendation, which means that you can filter its list of products using our recommendation builder to create more specific recommendations.
Trending selling female running shoes less than £100
To create a most viewed recommendation, go to Campaigns > Product recommendations > Create recommendation > Trending
To use trending products, you should review the Insight data dependencies for this type of recommendation.
You must also ensure the following:
- You have synced data to dotmailer
- You have orders for products in your catalog
- Products have a price greater than zero
What data is used when a recommendation is built?
Trending recommendations are built from your entire Insight data collection, however the builder applies a weighting curve to ensure that recommendations remain relevant over time.