Trending - product recommendation

Summary

Trending products is a hybrid recommendation, combining best sellers and most viewed. It applies appropriate weighting to balance the strength of a purchase interaction vs. a product browse. Trending is a non-personalised recommendation, which means that you can filter its list of products using our recommendation builder to create more specific recommendations.

For example:

Trending selling female running shoes less than £100

To create a most viewed recommendation, go to Campaigns > Product recommendations > Create recommendation > Trending

product_recommendations_trending.png

Dependencies

To use trending products, you should review the Insight data dependencies for this type of recommendation.

You must also ensure the following:

  • You have synced data to dotmailer
  • You have orders for products in your catalog
  • Products have a price greater than zero

What data is used when a recommendation is built?

Trending recommendations are built from your entire Insight data collection, however the builder applies a weighting curve to ensure that recommendations remain relevant over time.

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