Creating an abandoned cart email

An abandonded cart email contains the latest contents of a contact's cart in a prebuilt layout, which is populated with CartInsight data.

Abandoned cart emails are sent automatically through programs in order to track if a contact has completed the order before you send the email. Therefore, make sure you create an abandoned cart email as a triggered campaign.

Prerequisite

Abandoned cart emails rely on advanced personalisation. Please contact us to enable advanced personalisation on your account.

  1. Go to Automation > Triggered campaign content > Add new. This action opens EasyEditor, which is a drag-and-drop editor for designing email campaigns.
  2. Drag and drop an abandoned cart block into a dropzone in your design
    EasyEditor_abandoned_cart_block.gif

In EasyEditor, you will see placeholder text in this block.

Previewing the content of an abandoned cart block

You can preview what text will be displayed to a contact when the email is sent by using the personalised preview.

  1. Click Preview > Personalisation icon
  2. Enter the email address of a contact that has a CartInsight data record.
    To find out which contacts have a CartInsight data record, create a segment that contains those contacts.
    EasyEditor_abandoned_cart_preview.gif 
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