Understanding the campaign report overview

Contents

The headline tiles
The overview sections
   » General information about your campaign
   » Information about who is receiving your campaign
   » Information about who is looking at your campaign
   » Information about who is interacting with your campaign
   » Information about your split tests
   » Information about your ReMail
Other report actions

Summary

The 'Campaign report' page tells the story of a particular campaign on a single-page overview.

All statistics in campaign reports update in real time.

To view the 'Campaign report' page, go to Reporting > Campaign reports, and click the name of a campaign in the list.

Information

Missing the Salesforce sync?

If you want to sync campaign reporting with Salesforce, you'll need to do this through the dotmailer for Salesforce connector.

Campaign_reports_overview.png

The headline tiles

The four tiles below the campaign preview are the headline tiles. These headline tiles surface the most relevant information in your report to give you an instant overview of your campaign's performance. If more information is available for a headline, a link to the full report appears when you mouse over it.

Information

To display the total checkout amount in your ROI headline, you need to set up your ROI tracking with the CheckOutAmount marker, which is in the example code under the 'ROI tracking' section.

If you don't see the ROI headline, contact us so that we can activate it for you.

Click-to-open rate

The click-to-open rate (CTOR) is the total number of unique clicks divided by the total number of unique opens, given as a percentage. For example, let's say your campaign was sent to 100 contacts, 10 recipients opened it and of those 10 recipients, five recipients clicked links. Therefore, your CTOR for that campaign is 5/10 x 100 = 50%.

The CTOR indicates the effectiveness of your content by showing you the percentage of recipients who are interacting with your content after opening it.

Active campaigns

If contacts are still engaging and interacting with your campaign, we let you know by displaying a banner above the headline tiles. We remove the message when the campaign becomes inactive (when no new opens or clicks have occured for two days). If we detect any future activity, we display the message again and the two day inactivity limit restarts.

The overview sections

We organise the information on this page into sections to make it easier for you to find what you're looking for. If more information is available for a metric, either click the link that appears when you mouse over it to view the full report, or use the 'More reports' dropdown in the top-right of the page to search for a specific metric's report.

General information about your campaign

The 'Campaign details' section includes general information about your campaign so that you can check details such as the subject line, the address books that your campaign was sent to, and the last date that your campaign was sent.

  • ReMails: If your campaign is a ReMail, the address books in the 'Sent to' field will be preceded by 'Non openers re-mailed for campaign'
  • Deleted address books: If your campaign was sent to an address book that has since been deleted, that address book in the 'Send to' field will have a line through it and will not be clickable
  • Dynamic content: If your campaign details include dynamic content, you will see an orange bolt. Mouse over this bolt to see the content of the dynamic content

    Campaign_report_campaign_details_dc_subject_line_600px.png

Information about who is receiving your campaign

The 'Delivery report' section includes statistics about who is receiving your campaign.

The 'Delivered' metric refers to the number of inboxes that a campaign reached.

If a campaign wasn't delivered, you can find out why by clicking Soft bounced, Hard bounced, or Skipped to view the full report for that metric.

campaign_reports_delivery_report.png

Information about who is looking at your campaign

The 'Engagement' section includes statistics about who is looking at your campaign.

As well as 'Engagement', the heatmap in the 'Opens map' section focuses on the area in which the last open was recorded.

Note: Use the headline tiles to find out the most popular domains and email clients of your recipients.

 Campaign_report_engagement_300px.png

Information about who is interacting with your campaign

The 'Interaction' section includes statistics about who is interacting with your campaign.

As well as 'Interaction', the 'Top links and clicks' section displays more information about the most popular links in your campaign.

The 'Clicks' metric includes the number of links that were clicked more than once by the same recipient.

Note: Use the headline tiles to find out about the ROI of your campaign and the click-to-open rate of your campaign compared to your previous sent campaign.

Information about mailto links, for example mailto:recipient@companydomain.com, does not appear in any click reports.

Campaign_report_interaction_300px.png

Information about your split tests

If your campaign was a split test, the 'Split test results' section includes details about the winning split test and the losing split test. 

Campaign_report_split_test_results.png

Information about your ReMail

If your campaign was set up as a ReMail and your ReMail hasn't yet been sent, you can change the time and date on which it will be sent to your contacts who have not yet opened it. To change the ReMail date, click the calendar icon, select a new date, then click the tick icon. To change the ReMail time, click the 'Send on' field, edit the time, then click the tick icon.

Note: The ReMail time must be in the following format: hh:mm. For example, one o'clock in the afternoon is 13:00.

After the ReMail has been sent, click the ReMail report button to view the report.

Campaign_report_ReMail_report_300px.png

Other report actions 

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Comments

  • Avatar

    I find the new reporting layout less informative.

    I would find it useful to have 'help/tips' in the actual report to understand what some of the statistics are referring as some aren't explained in the information above.

    It would also be useful to download the reports so they can be shared with colleagues. Not sure if there's already a function to do this, I tried to do it but couldn't find any options for it. 

     

    Edited by Sinead Wylie
  • Avatar

    Hi Sinead,

    Thanks for getting in touch. We'd love to hear what information you feel is missing from this article so that we can update it with your feedback.

    To download the reports, you can follow the instructions in this article:
    https://support.dotmailer.com/hc/en-gb/articles/360000163290-Exporting-from-campaign-reports