Transactional email - an overview

What is transactional email?

Transactional email is non-marketing, administrative email that you send out to individual contacts once they've, for example, bought something from you, or have forgotten their password and want to reset it. They're things like order confirmations, shipping notifications and password reminder/reset emails.

Transactional emails should not contain any marketing content.

How can I create and send my transactional emails?

Our transactional email feature allows you to send using one of two methods:

  • via SMTP (Simple Mail Transfer Protocol)
  • via our API (Application Programming Interface) 

To be able to send your transactional email using either one of these methods, you'll need to create user credentials for them, which can be done in the app.

However, it might be the case that you'll need the help of a friendly developer to get up and running if you're unsure of what you're doing.

Can I design and brand my transactional emails?

Yes. You can create and design a transactional email template (provided it's a triggered campaign) in EasyEditor. This allows you to make the most of EasyEditor's great design perks to brand your transactional email.

Plus you can personalise them using transactional email's own personalisation functionality (not to be confused with EasyEditor's personalisation functionality!).

Once created, the ID of the campaign can be given to your developers to send it via SMTP or our API. 

Do I get reporting on my transactional emails?

Absolutely. A reporting dashboard provides you with full details and statistics on your sent transactional email, which includes open, click and bounce tracking.

Find out how to add transactional email to your account »
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