Training Hub

Whether you’re an experienced user or entirely new to Dotdigital, you’ll find the platform both powerful and intuitive. But don’t just take our word for it. To see what Dotdigital is capable of, check out our training videos below. 

Presented by our expert training team, you’ll find all the necessary content to get you feeling confident using our platform. Whether you’re B2B or B2C, using a CRM integration or an eCommerce connector these videos cover everything from account set up to building sophisticated automated journeys.  

Video Chapters

Learn how to navigate the Training Hub and get the most out of each section in this introductory video. Take a deeper dive into who the Training Team is, what the Dotdigital platform can do for you, and of course where to start and what each chapter can provide.

Take control of your Dotdigital account using the Account Settings section. Here you can monitor your sender reputation, track usage, update billing and account information settings, assign user roles, and manage your channels with ease.

Learn how to organise and manage your data using the data management tools in Dotdigital. Here you can learn to migrate contact lists seamlessly, build and manage marketing preferences, segment data to create more powerful marketing lists, and even build preference centres solely catered to your brand and clients’ needs.

Learn how to set up Contact Scoring in your account and the ways to use it throughout Dotdigital.

Build beautiful campaigns better, easier, and faster using the EasyEditor. Learn how to use simple but effective personalisation, efficiently split-test metrics within your emails, get the most out of your content blocks and images, and send your emails at the most optimal times with ease. You will also be introduced to Winston AI!

Do more with less using Dotdigital’s powerful cross-channel marketing automation tools. Learn how to set up various types of triggered campaigns including autoresponders and join actions and then see how all of it can be plugged in to building creative and time-saving multichannel automation programs.

Learn how to use Dotdigital’s insightful Channel analytics (including Email and SMS reporting) and eCommerce analytics - to drive your strategy forward and continuously improve on your marketing metrics.

Grow your lists faster and capture the right customer data with Surveys, Pages and Forms. Learn how to build a combined landing page and survey/form and use them to maximize your conversions.

Channels and more

Engage customers and spark timely conversations with SMS in Dotdigital. Learn how to send single, broadcast, and triggered SMS messages to your contacts globally, and add SMS as a channel to your existing automation programs to create targeted and relevant engagements.

Maximize the potential of your online store with Dotdigital. Track your goals using our advanced eCommerce reporting dashboards, learn how to use RFM modelling to better understand and market to your customers, and lastly learn to build sophisticated product recommendations to showcase relevant and top selling products from your catalogue.

Connect with your customers and grow your business using Dotdigital’s Chat feature. Live Chat helps you convert customers faster and more efficiently all while offering instant, one-to-one access to your online visitors.

Web Behaviour Tracking is an advanced module giving you the power to collect identifiable contact data from your site, based on your contacts' browsing behaviour. Learn how this data is captured and stored in Dotdigital and find out how you can use this within your Segments and Automations.

Deliver automated, non-marketing emails smoothly and efficiently using Dotdigital's Transactional Email. Get a better understanding of how non-promotional email content such as order and shipping updates can be built, styled and sent using Dotdigital and what reporting you then have access to.

Integrations and Connectors

Dotdigital for Salesforce combines your leading CRM with a marketing automation solution that provides unrivaled ease and speed of use. In these sessions you can learn how to harness your data for a single customer view, translate it into targeted content and automate your customer's journey.

The Dynamics Unified Interface allows you to combine Dynamics with Dotdigital. Synchronise contact/lead data from Marketing Lists; set up a two-way synchronisation of data fields; enrol contacts/leads onto automation programs and see a full range of analytics.

Increase online orders and drive customer lifetime value using Magento/Adobe Commerce with Dotdigital. With resources that cater to both B2B & B2C, Magento will not only save the organisation time and resource, but will help increase marketing ROI and give you access to all the powerful eCommerce features Dotdigital has to offer.

Grow your brand with the best eCommerce automation tools and extend your online store with personalised cross-channel marketing campaigns that engage customers using the Shopify connector.

Empower your eCommerce marketing with Dotdigital and WooCommerce. Connect your online store to Dotdigital and learn how to sync all your contacts, product, and order data and use it to supercharge your email marketing.

Dotdigital with BigCommerce lets you unlock the full potential of your store-side data. Learn how to unlock ROI and targeted content, auto-enrol new customers from your store into essential welcome journeys, and set up abandoned cart campaigns with ease.

Dotdigital with SFCC lets you unlock the full potential of your store-side data. Learn how to set up your store, auto-enrol new customers from your store into essential welcome journeys, and set up abandoned cart campaigns with ease.

Dotdigital with Shopware lets you unlock the full potential of your store-side data. Learn how to set up your store, auto-enrol new customers from your store into essential welcome journeys, and set up abandoned cart campaigns with ease.