Getting started

Contents

Steps to enable abandoned cart emails
Adjusting abandoned carts email limit
FAQ

Summary

The dotmailer for Magento connector allows you to send abandoned cart emails to both your customers and guests of your website. Each type of site visitor can receive three different emails scheduled for different times, each with different email content. Using dotmailer's external dynamic content function, you have the ability to include the contents of their cart within the emails you send.

Our abandoned carts functionality works via an analysis every five minutes of quotes in the core Magento quotes table. In this table, your visitor's last modified date is within the time settings you have set and contains an email address or one associated to a registered customer. It is important to note that this functionality will not work if you are not using the default Magento quote functionality.

We allow you to set up to three emails to be triggered when a cart is abandoned, and you are also allowed to set up different emails for customers and guests. In addition to this, as per all of our features, you can configure different settings per website.

Please note that the external dynamic content URL for abandoned carts can be found under 'Abandoned Carts' in the 'Dynamic Content' section of the connector.

Steps to enable abandoned cart emails

To do this, follow these steps:

1. Create the campaigns you wish to send as abandoned cart emails within your dotmailer account.

2. In System > ConfigurationDOTMAILER Abandoned Carts, select whether you are setting these up for Customers or Guests.

3. Enable the amount of abandoned cart emails you require, set the time delay for the sending of the emails after the cart is abandoned, and then select the relevant campaign you created in step 1 from the 'Campaign To Send' dropdown list.

mag_abandoned_carts.png

4. Click Save Config in the top right. Magento will then confirm that the settings have been saved. Your abandoned cart emails will send accordingly.

Adjusting abandoned carts email limit

The ability to adjust abandoned carts email limit is found in the 'Abandoned carts' section in System > Configuration > DOTMAILER > Configuration.

You can restrict the sending of an abandoned cart email to a contact if they've already received a previous one within a set amount of hours. This avoids overloading contacts' inboxes if they do tend to have a habit of regularly abandoning their carts. Select from options between 1 to 240 hours and click Save Config once happy with the setting.

mag_abandoned_carts_email_limit.png

FAQ

I have enabled abandoned carts but, upon testing them, am not receiving anything. Why is this?

Please review our 'Abandoned carts - Checking progress' article to understand the reasons this might not be working correctly.

Please comment underneath with any further questions you may have.

Magento 2.0

The above also applies for Magento 2.0, with the only difference being that 'Abandoned Carts' is found by going to Stores > Configuration > DOTMAILER > Abandoned Carts, and 'Abandoned Cart Limit' is found by going to StoresConfiguration > DOTMAILER > Configuration > Abandoned Carts.

Have more questions? Submit a request

Comments

Powered by Zendesk