Getting started with landing pages

Contents

Creating a new landing page
Picking a template
   » Uploading a template
   » Managing your templates

Summary

What is a landing page?

A landing page is a standalone webpage separate from your main brand website, focused on conversion

Landing pages will typically contain a data capture form that will gather, at the very least, the email addresses of visitors (so you can follow up with them later),

They can be used, for example, to drive visitors to register in return for a discount, gather contact information as part of entering a competition, or to capture email addresses in return for future news and offers. 

You can create and publish great looking landing pages with our easy-to-use landing page editor. What's more, you don't need any HTML skills.

If you're already familiar with EasyEditor, then you'll be very familiar with the creation process and most of the editing tools and features available to you. 

You can link to landing pages from your email campaigns, main website, social media, search engine marketing campaigns or advertising banners as an extension to promote a service, product or feature in more detail. By using them in tandem with a survey or a form, you can easily convert your page visitors into contacts, signups, leads or sales.

With our landing page builder, you can:

  • pick from a number of pre-designed templates, suiting a range of requirements, or upload your own
  • drag and drop building blocks into the editor, including uploading and inserting images (just as you can with EasyEditor)
  • add videos from YouTube or Vimeo 
  • insert surveys and forms 
  • link to other landing pages, or to documents
  • add personalisation, including advanced personalisation (making use of your Insight data)
  • directly edit the HTML for the page if you wish
  • preview the page 
  • add WebInsight, Google Analytics, Google PPC or any other tracking code to your page
  • publish pages by selecting a hosting domain (either from a default or a custom domain)
  • add a custom slug to make page URLs user- and SEO-friendly
  • Unpublish, edit and republish pages easily if you need to make changes
  • access reporting on your landing pages

Creating a new landing page

To access landing pages, select Landing pages from the main application menu.

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This will take you to the main landing pages overview, where your landing pages will be listed.

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To create a new landing page, either click on the New landing page button to the top left of the page (as shown above) or go to Landing pages in the navigation bar and select New landing page from the dropdown menu.

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Picking a template

When selecting New landing page, you're presented with a choice of free templates. There is a completely blank 'Start from scratch' template, or, if you want more help than that, then you can choose from one of our handily pre-designed styles - 'Whitepaper', 'Competition', 'More info', 'Webinar', 'Register interest', 'Featured product', 'Refer a friend' and 'Upcoming collection'.

Alternatively, you can upload your own template to use (see below).

To preview a template, mouse over it and click on Preview. This will open it in another browser window in the default desktop view. You also have the options to view it in tablet and mobile mode, both as landscape and portrait.

To select a template, mouse over it and click Choose template. You'll then be asked to give your landing page a name, as well as choose a folder location for it.

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When happy, click Continue. This will take you through to editing your landing page in EasyEditor, so you can begin work on it.

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Uploading a template

You can easily upload a template by going to My templates and clicking on the Upload template button.

Can't see the 'Upload template' button?
The ability to upload a template needs enablement for an account. If you'd like this enabled, please speak to your account manager.

Furthermore, if you're a user of an account, you'll require the necessary user permission to upload templates. If you'd like this permission enabled, please speak to your account owner.

Drag in or select files and relevant images to upload. Files can be uploaded individually, in multiples, or as a zip file.

Only files with the following extensions are supported: .html, .htm, .png, .gif, .jpg, .jpeg, .css and .zip. If you attempt to upload file types that aren't supported, you'll be notified that they've been removed from your upload.

Images need to be saved locally in the same folder as your HTML file (so don't use an 'images' folder) - this allows the system to reference them correctly upon upload.

File sizes of up to 15MB are supported (or 50MB for zip files).

Once you've clicked Upload, your template will then appear under the My templates tab, available to select for editing.

Managing your templates

You can manage your templates within the 'My templates' page.

To preview a template, mouse over it and then click Preview.

To edit a template, mouse over it and then click Choose template to open it in EasyEditor.

Delete a template by mousing over it and ticking the box that appears in the top left, followed by clicking Delete.

You can also create and organise your templates into folders. 

Click on More actions to move your templates into other folders or rename them.

Clicking on Display allows you to switch the folders function off if you don't require it.

Next step: Editing landing pages

Have more questions? Submit a request

Comments

  • Avatar

    How to access landing page functionality? I have got both Enterprise and standard account version but cannot see this option

  • Avatar

    Hi Nitasha,

    Thanks for your question. It looks like this is an account configuration issue, in which case I'll ask your account manager to contact you about it.

  • Avatar

    Is there a an additional cost for this?

  • Avatar

    Hi Gillian,

    If you're paying in GBP, the additional cost for landing pages is £50 a month (exc. VAT) if you already have surveys and forms, and £75 a month (exc. VAT) to get both. The costs will, however, be displayed in-app if you click on Landing pages from the main menu.   

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