The 'Subscription' node is used to automatically add or remove contacts to or from an address book or books, delete them from your account, or to add them to another program, based upon a program action being performed or reached.
In the case of adding to an address book, this is useful if you want to do something like automatically subscribe contacts to your regular newsletter series address book once they've reached the end of a welcome series.
In the case of removing from an address book, this is useful if you want to automatically unsubscribe contacts from your regular newsletter series address book as they approach a renewal period, in order to send them targeted renewal-focused emails instead.
In the case of deleting from your account, this is useful if you want to automate deletion of contacts after they've performed an action that exercises their 'right to be forgotten', in accordance with GDPR.
In the case of adding a contact to another program, you could use it in a welcome program when you want contacts nearing the end of it to then get added into to your lead nurturing program.
Using and configuring the 'Subscription' node
To configure the subscription node, drag in the node from the side panel and drop it onto the canvas after the required action, ensuring it's attached, and then click on the node. A configuration panel will slide in from the right side of the screen.
From here, select whether you want to add contacts to selected address books, remove them from selected address books, delete them from your account, or add them to selected programs, and then click Select address book/Select program.
The 'Added to the selected address books' option allows you to create a brand new address book by clicking on New address book.
The 'Added to program' option allows you to create a brand new program by clicking on New program.
Select address book/Select program opens a new panel to select the address book/s or program/s of your choice (you can search for address books or programs by name at the top of the panel).
You can select a single address book or program, or you can hold Ctrl to select multiple address books or programs if you wish.
After selecting an address book or program, you're taken back to the previous subscription configuration screen, where your selected address book/s or program/s are listed.
From here you can delete your selection by clicking on the red cross next to it. You can click on Select more to make another selection.
The 'Delete from your account' option requires you to click Delete from account, at which point you'll be informed deleted contacts will be moved to the recycle bin for 30 days (and thus are still recoverable), after which they'll be permanently deleted.
Before applying the setting, you'll also be asked to confirm that you understand that:
- Deleted contacts will be removed from the address books they're currently in
- Undeleting contacts will not put them back in the address books they were in (they will only get added back to 'All contacts')
- Deleted contacts are not unsubscribed, and that if they are re-added to your account they may receive campaigns. (If contacts do not want to receive campaigns, you should unsubscribe them instead.)
Once happy with your selection, click Apply.
Your node will be set and, when activated, your program will automatically add or remove contacts from your selected address book/s, delete them from your account, or add them to your selected program/s when they arrive at that point in the program.