The first step to creating a campaign is selecting a template to use.
Templates form the basic layout of your campaign and we have over a hundred to choose from in many different genres, styles and formats. You should find something to suit your needs!
Choosing a template
To choose your template, navigate to the free templates by selecting Campaigns > New campaign.
You're taken through to the 'Pick a template or import your own' page, where you should already be in the Free templates tab.
When choosing which template to use, you'll want to consider the amount of content you're going to send and how important each bit is.
'Start from scratch' templates are probably better suited to more experienced users who've created and sent several campaigns already.
You'll also want to consider which template supports the level of mobile responsiveness you expect.
Two levels of mobile responsive support
All of our free templates are designed to be mobile responsive.
However, we have two types that vary in their level of support - 'Mobile email. Rebooted.' templates and classic templates:
- 'Mobile email. Rebooted.' templates are our optimised templates, designed to work seamlessly with all modern devices. 'Start from scratch' templates are also optimised templates.
They feature the latest upgraded EasyEditor markup, and we'd recommend selecting one of them if you want the very best support for mobile optimisation.
- Classic templates are all of our other free templates - those under 'Newsletter', 'Promotional', 'Events' and 'eCommerce'. Whilst they're designed to support mobile optimisation, they won't feature the same high level of support and you may still find issues on certain devices.
Once you're in EasyEditor, you can change colours, add new columns, as well as add many other elements, so your template just forms your starting point.
To get a better look at a template, move your mouse over the thumbnail and click on the Preview button.
Many of our classic templates have variations on colour and layout available, and you can find these variations in the top right of the preview screen.
Once you've found the template you want to work with, move your mouse over the thumbnail image and click on Select.
You'll be asked to give the campaign a name and choose which folder to keep it in (if you've created a campaign folder already).
Click Continue to go through to the 'Provide a few campaign setup details' page.
What else can you do with templates?