RSS (Really Simple Syndication) is a web feed format used to publish frequently updated content such as news, blogs or products.
Adding an RSS feed to your campaign makes it easy to save time whilst including relevant content to your users, particularly if you're automating your campaign sends.
An RSS feed block in your campaign will show title, summary and link for the most recent items in the specified feed.
Whereas an RSS feed can be added to HTML emails, please note that we don't support RSS in plain text emails.
Adding an RSS feed to your campaign
To get started, drag an RSS feed block into your campaign from the side panel.
Drop it into an EasyEditor dropzone and then click within the block to configure it.
The Settings window will open in the side panel, allowing you to:
- enter the URL of the RSS feed you want to insert; we'll let you know if the URL contains valid RSS
- choose the number of items to display (we'll show the most recent ones)
- choose whether to include a 'Read more' link and, if so, what it should say
- refresh the feed on each send by ticking the checkbox, ensuring the campaign's content is as relevant as possible on future sends and recipients won't receive 'old' news
Use the text toolbar along the top of EasyEditor to change the font, size, colour, style and alignment of your content.
You can see how the RSS feed will appear by using the preview tool.