If you're an account holder that emails large amounts of contacts in one go, then you may be interested in being able to control and spread the send rate of your campaigns over an even longer period than our default ‘large send’ speed. This can help protect your email sending reputation with big email providers. Spreading large sends over a period of time will also help ensure your customer service phone lines and resources aren’t swamped should your campaign include a telephone call-to-action.
Spreading large sends over a period of time will also help ensure your customer service phone lines and resources aren’t swamped should your campaign include something such as a telephone call-to-action.
This article explains how you can control and spread your campaign's send rate.
Enabling and using controlled sending
Our system automatically throttles the send of high volume campaigns anyway to protect your reputation. This is the default ‘large send’ speed and it's still quick, limited only by send volume compliance with the internet service providers managing the inboxes you are delivering to.
However, you may wish to control and spread that send rate over a longer period than the default speed allows.
The feature is disabled by default, and can be turned on by following these steps:
- Mouse over the person-and-cog icon in the top right-hand corner of the application and select Account from the menu that appears
- Click on the Account settings tab
- In the 'Features' section, tick the 'Enable send throttling' checkbox
- Click on Save settings.
When selecting your contacts and scheduling your campaign, the feature will appear in the second step.
Select Spread my campaign send over at least: and choose from a range of time periods to spread the send of your campaign over, from 1 hour through to 24 hours.
The send will be broken down into chunks (of between 300 and 1000 emails) over the time period you've selected.
There are a couple of important points that need to be noted about making use of this type of send, however:
- Delayed reporting - Reporting won't be available until the whole send has been completed. For example, you'll be unable to access any reports for a whole day if you've chosen a spread of 24 hours.
- Use with paused/unpaused campaigns - If you're using controlled sending and have paused and then unpaused a campaign, you'll need to be aware that the assured time of the spread send will no longer apply. This is because the remainder of the unsent emails will be sent immediately upon unpausing.
Alternatively, you can select Optimised to send your campaign using send time optimisation. This will start sending your campaign immediately but will optimise the time of individual sends to maximise open rates based on your contacts' historical behaviour. The campaign will optimise over a period of 24 hours from the initial time of sending, and will remain in the outbox until complete.
Send time optimisation isn't available for split test or scheduled campaigns.