|Setting up a campaign ReMail|
|Reports for ReMail campaigns|
|» Before your ReMail has sent (editing and cancelling your ReMail)|
Even when you've got an email into your contacts' inboxes, it can be the case that they just don't get round to reading it. That's where our ReMail tool comes in handy.
ReMail enables you to automatically resend a campaign with a new subject line to anyone who isn't tracked as engaging with it after a set number of days. This gives you a second chance to grab their attention.
Please note: ReMails are considered separate campaigns for the purpose or reporting and billing.
When scheduling a campaign, the third step on the 'Select contacts and schedule campaign' screen will ask whether you want to send a ReMail.
On selecting Yes you'll be asked to set:
- Number of days after the immediate/scheduled send that the ReMail should be sent. This can be any number of days between 1 and 30.
- The subject line that should be used. By default we will use the subject line from your campaign (or in the case of a split test campaign, the subject line of the winning version). You might want to change the subject line to try a new message given that the first one didn't generate an open, or to add immediacy to your campaign (e.g. "Offer ends today").
Dynamic subject lines can't be changedChanging the subject line isn't available for campaigns using dynamic subject lines. The same dynamic subject lines will be used in the ReMail of the campaign and can't be changed.
If you want to be able to change the subject line of the ReMail, you'll need to ensure you're using a static subject line instead in the 'Create' step.
Once your campaign is sent to the outbox, your ReMail is scheduled and will go out automatically to any contact for whom an open hasn't been tracked.
A tracked open results from:
- Opening an email (and downloading the images) for the HTML version of the email
- Following a link in the HTML or plain text version of the email
Once your ReMail campaign has been sent, it will have a report just like all of your other campaigns.
You'll also be able to access it by clicking on ReMail report via the report for the original campaign.
Between sending your original campaign and the ReMail campaign being sent, you'll be able to see the scheduled resend date and the intended ReMail subject line.
Plus you'll also have links to Edit ReMail and Cancel ReMail on this report page.