Please noteIf your account was created on or after 7 September 2016, or if your account was created prior to this date but you'd never generated a signup form before, then you're already protected by double opt-in by default.
If your account was created before 7 September 2016 and you'd already generated one of our signup forms, then you'll need to enable double opt-in if you want the protection it brings.
'Double opt-in' (DOI), also known as 'confirmed opt-in' (COI), is the best way to have contacts sign up from your website to your address books.
Once subscribers have completed your signup form, they will be sent an automatic email requiring them to click on a link to verify their opt-in. If the verification link isn't clicked, then the contact won't be signed up.
This is regarded as best practice in email marketing. It ensures subscription is a two-step process and determines that the subscriber really wants to receive your communications. It also guards against possible malicious subscriptions (for instance, those undertaken by spam bots) taking advantage of a 'single opt-in' process (also known as 'unconfirmed opt-in') to easily sign up contacts unchallenged.
If you don't enable double opt-in then it could cause you problems, such as unwanted emails being marked as spam or junk and generating abuse complaints against you.
You can check whether you have double opt-in already enabled for your account by clicking the person-and-cog icon in the bottom left corner of the screen, and then selecting Account > Account settings from the settings menu that appears.
Scroll down to 'Features' and tick 'Enable double opt-in in my list signups', if it isn't already ticked.
Click Save settings.
From now on, a default double opt-in email will automatically get sent to new signups from your website, to which you can add your own company logo.
Alternatively, you can choose to send your own 'triggered' campaign instead.
You can set up your double opt-in email by going to Contacts > Advanced features. This will take you to the 'Subscription settings' tab.
Whilst you can't change the wording of the default double opt-in email, you can add your company logo to it. (This will also get added to the default resubscribe confirmation email.)
Upload your logo by clicking on Choose file. We recommend a size of 141 x 38px in .jpg, .gif or .png format.
Click on Preview to check out the look of the default resubscribe confirmation email and the default double opt-in confirmation email, which provides you with the ability to switch between the two.
You can adjust your double opt-in settings in the 'Subscription settings' tab, under 'Double opt-in settings'.
Firstly you can select the campaign to send. Leave this as 'Default' to send the default double opt-in confirmation email. However, if you want to send your own triggered double opt-in confirmation email, you'll be able to do so from a dropdown list of your available triggered campaigns. However, you'll need to have created one first.
Next you can select a double opt-in action. This will be what your contacts will be shown after clicking the verification link and completing the double opt-in process. The default selection is to Show some text - 'Thanks for the confirmation'. You can change this wording if you wish by editing it in the box provided.
Alternatively, you can set the double opt-in action to Go to a page. Enter the URL of the page in the box underneath, or you could use the dropdown below it instead to select a landing page you've created with our landing page tool.
Click Save after making changes.
Please note: External dynamic content and advanced personalisation can't be used in 'triggered' double opt-in campaigns.
If you want to create your own double opt-in email and control its content, rather than use the default one, then you'll need to follow these steps:
You must first create a new campaign and set its type to 'Triggered'. Creating a new triggered campaign can be done in one of either two ways. One way is to select Campaigns > New campaign, select your template, click on Campaign settings in the campaign setup screen (the Create step) and then select Triggered from the window that displays, as shown below.
Click Close and then Save & continue button to open your campaign in EasyEditor.
Alternatively, you can select Automation > Triggered campaign content, click on Add new and then select your template. Your campaign will automatically be set as a triggered campaign, which you can confirm by clicking on Campaign settings in the campaign setup screen (the Create step). Again, click Close and then Save & continue button to open your campaign in EasyEditor.
2. Include a double opt-in link
Move to the appropriate area of your campaign and click the Link button located in the toolbar.
The Add a link window is displayed. Click on Double opt-in and enter the text into the text box that you'd like displayed for this link, followed by clicking Insert.
The link is inserted into your campaign as shown below:
Save and test your campaign in the normal manner.
Go to Contacts > Advanced features and, under 'Double opt-in settings', ensure you select this campaign from the 'Campaign to send' dropdown list, and then click Save.
When a contact uses the signup form on your web page to subscribe to one of your address books, they're automatically sent either the default double opt-in email or the triggered campaign you selected.
They won't appear in the address book until they've clicked on the verification link in the email.
Once they click on the verification link, they'll either see the message you entered or will be taken to the page you selected under 'Double opt-in settings'.
At this point, they'll be added to the address book you selected and their 'Opt-in type' will be set as 'Verified double'.