To enable your contacts to access public address books and contact data fields, allowing them to unsubscribe from certain address books and update their details, you need to include a preference centre link in your campaigns. Alternatively, you can ensure the preference centre displays when a contact uses the unsubscribe link in your campaign by selecting the feature within your account settings.
To add a preference centre link, create or edit your campaign in the normal manner and use the Link button in the toolbar. For example, you could write 'Want to change your details?', highlight it, select Link and then select Preference centre from the menu of links offered (this link option won't be offered though if you already have preference centre selected in your account settings):
Proceed with your campaign creation, testing and sending in the normal manner.
When your recipients clink on the link they are presented with the following screen:
The contact enters the email address that the email was sent to and clicks on the Submit button. The following screen is next displayed to the contact:
If the recipient does not want to receive any more emails from you then they simply click the No more email button.
Under the 'Your details' section, the contact can edit their email address and preferred email type, whilst under 'Update your data fields' they can update any contact data fields you have set as public.
Under the 'Your address books' section, the contact can see the address books they're subscribed to. They can subscribe or unsubscribe to a campaign by using the checkboxes alongside each address book.
If they check a box they are not currently subscribed to, i.e., 'Daily update', then the system will automatically update the relevant address book with the recipient's email address.
The contact clicks on the Submit button to save any changes and leave this screen.