When you use personalisation to display the value of a contact data field, a blank space is displayed if a contact does not have a value for that data field.
Default values for contact data field are values that are displayed instead of a blank space only when you use personalisation in a message. For example, if you personalise an email campaign with 'Dear @FIRSTNAME@' but a contact does not have a value for the FIRSTNAME data field, your email displays the default value, such as 'Dear Customer', as opposed to an embarrassing 'Dear '.
Default values aren't assigned to your contacts' data fields. They are displayed when you use personalisation and a contact does not already have a value for the data field.
Setting a default value for a contact data field
To create a new contact data field, follow these steps:
- Mouse over Contacts in the navigation bar and then select Contact data fields from the dropdown displayed.
- You're taken to where your contact data fields are listed in two separate tabs - Default data fields and My data fields, the latter containing the contact data fields that you've created.
Click on the Properties icon alongside the contact data field for which you wish to set a default.
- The properties of the contact data field are displayed.
Type the value you wish to use in the 'Default value' field. In this example for 'FIRSTNAME', 'Customer' has been entered.
- When ready, click Save.
Default values can be set against any of your contact data fields.