Default values are very useful when using personalisation within your campaigns. It ensures that a value is always displayed and that a selected contact data field does not appear blank.
To set default values, mouse over Contacts in the navigation bar and then select Contact data fields from the dropdown displayed.
All of your contact data fields are listed in two separate tabs - Default data fields and My data fields, the latter containing the contact data fields that you've created.
Click on the Properties icon alongside the contact data field for which you wish to set a default. In our example below, we have selected the FIRSTNAME field:
The properties of the contact data field are displayed. Type the value you wish to use in the 'Default value' field. In the example, 'Customer' has been entered:
When ready, click on the Save button.
Whenever you use this field to personalise your campaigns, the default value will be displayed if the field is empty. This means that if you have personalised a campaign beginning with 'Dear @FIRSTNAME@' but no first name is held for your contact, your email will default to 'Dear Customer' as opposed to an embarrassing 'Dear' and then blank.
Default values can be set against any of your contact data fields.