This report will only appear under the 'Delivery' section of a campaign's reporting overview page if:
- you have external dynamic content enabled in your account
- you've used it in your campaign, and
- any requests for external dynamic content for contacts return no content (an HTTP 204 status code).
When a campaign using external dynamic content makes a request for external dynamic content for a contact that returns no content (an HTTP 204 status code), the contact is skipped whilst sending to the rest of the contacts continues.
Any skipped contacts are then recorded in the 'Email skipped' report, which will appear under the 'Delivery' section of your campaign's reporting overview page.
Using the report
This report displays all of the recipients who were skipped and thus didn't receive the campaign because the request for external dynamic content for the contact returned no content.
Clicking on Display will enable you to change the view of this report.
Clicking on Export will provide options to either export the contacts list into a CSV file or create a new address book with them.
To view the drill down detail on other reports, use the More reports... button located next to the title of the report. This will provide a menu from which you can select the report type as shown below.