Using the 'Unique user click through' report

Summary

This report registers the unique number of users who've clicked links in your campaign.

It displays all the email recipients who clicked a link, the number of clicks and which links they clicked, along with other details such as their email type and first and last name. The first column shows the number of clicks alongside each email address.

How mailto link clicks are dealt with

A mailto link (e.g. mailto:recipient@companydomain.com) is used to send an email to a specified address.

They'll work correctly in your campaign but are not included when looking at click reporting for your campaign.

Using the report

You can filter the list by using the Link name dropdown to select a particular link name.

You can also filter by using the Link group dropdown to select a particular link group in order to just view clicks associated with that group (this is only available if you assigned link groups to your links when creating your campaign).

Note that any subsequently deleted contacts in the report will be denoted as 'Deleted contact' (apart from deleted suppressed contacts whose email addresses will need to be retained).

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Clicking on the More details icon will display a window showing the date and time of each click, the URL of the link clicked on, the IP address and the user agent.

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Clicking on Display will enable you to change the view of this report.

Clicking on Export next to it will provide options to either export the contacts list into a CSV file or create a new address book with them.

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To view the drilldown detail on other reports, click on More reports... located next to the title of the report. This will provide a menu from which you can select the report type, as shown below.

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You can also filter the results displayed here by using our filter report function. The Filter button is located at the top right of the report (across from the More reports... button).

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Comments

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    How is Unique user click through calculated over here? Is it same as CTR?

    How would you calculate CTR, of initial email campaign and its remail?