The geo-mapping function provides you with a visual overview of where your contacts are opening your emails throughout the world. View hotspots on a map, select map areas at the click of a mouse and instantly create segments by geographical selections.
To access geo-mapping, select Map of unique opens from the More reports... dropdown menu, positioned above your campaign statistics within the 'Campaign overview' section of the Reporting screen:
The map generates and is displayed on screen as shown below.
In addition to standard mouse controls, the far left-hand side of the map features a slider bar so you can zoom in and out, plus a directional controller so you can move around the map.
To select a particular area on the map, you will need to draw around an area using a square, circle or polygon tool. These are available to choose along the ribbon section above the map.
If you want your selected area to adhere to a fixed ratio, click on Normal and then select Fixed ratio from the dropdown before making your selection.
Don't worry if your initial selection is a little clumsy or isn't quite right. This is easily corrected using the selection tools. You can delete, rotate or resize.
Click the red 'x' to delete your selection, or click the polygon icon to manipulate any of your shape's points into another position and thus alter your selection area.
Moving over your selection will also produce different cursor icons enabling you to move, resize or rotate it.
The width and length of your selection area is shown in the ribbon above the map (the default setting is in miles but it can be toggled to kilometres).
You can see from our example above, the 'Contacts selected' number has changed to reflect the number of email opens in the area selected on the map.
You can select more than one area at a time. This is done by additionally drawing around somewhere else on the map using a square, circle or polygon tool. The contacts selected are then added to the existing number shown.
You can create an address book from the contacts selected by clicking on Add these contacts to an address book, positioned to the bottom right of the map.
Type in the name for the address book and click on the Create button. The address book will then be displayed in your address books screen under 'Contacts'.
For more on using the geo-mapping function for segmentation, read Building a geographical query.