Using the 'Unique opens' report


This report shows the number of emails tracked as being open. This is a worst case scenario, as not all email clients or business email servers allow emails to be tracked.

How 'opens' are tracked 

An open is tracked by a hidden pixel placed in an HTML email. Once the images are downloaded for an email, an open is registered. If a recipient clicks a link without downloading images, this will also track the open.

In order to register a plain text open, the recipient must click a link. This is because plain text versions of emails don't contain the hidden pixel that's in an HTML email. A plain text open will be recorded in this instance regardless of whether the recipient was only sent a plain text version, or was sent both.

 The version of the email type that's tracked as opened is given in the 'Email type' column. 

Using the report

The report displays all the recipients who opened the campaign and the number of times they opened it, along with other details such as email type, first and last opened dates and times, plus first name and last name. The first column shows the number of times a contact opened the campaign.

Note that any subsequently deleted contacts in the report will be denoted as 'Deleted contact' (apart from deleted suppressed contacts whose email addresses will need to be retained).


Clicking on the More details icon will display the date and time of each open, the IP address and the user agent.


Clicking on Display will enable you to change the view of the report.

Clicking on Export nwill provide options to either export the contacts list into a CSV file or create a new address book with them.


To view the drilldown detail on other reports, click on More reports... (located next to the title of the report). This will provide a menu from which you can select the report type, as shown below.


You can also filter the results displayed here by using our filter report function. The Filter button is located at the top right of the report (across from the More reports... button).


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