Using the 'Email hotspot' feature in reporting

Summary

The 'Email hotspot' report displays your campaign with an overlay which serves to highlight how many times the links in your campaign were clicked.

The report is a useful visual reference, allowing you to quickly gauge where the hotspots lie in your campaign and it's a good way to evaluate your link placement within it.

Using the report

This feature is located at the top right of the 'Reporting' overview screen for a campaign, just above the conversion funnel.

email_hotspot.png

Click it to open the email hotspot window and display your email.

There are tabs so you can view both the HTML and plain text versions of your campaign, so you can see how each version performed.

All the links are highlighted with an information box displaying how many times that link was clicked, along with the click-through rate.

email_hotspot_clicks.png

When you mouse over a particular link, a further box appears with additional information about how many unique clicks there have been.

email_hotspot_clicks_breakdown.png

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Comments

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    Hello there,

    Is there any way to look at dynamic content within the email hotspot tool?

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    Hi Christopher,

    I'm afraid there isn't a way to do this with the email hotspot report. Whilst there aren't currently any imminent plans to change it, please find that it has previously been raised via our 'Feature requests' forum - https://support.dotmailer.com/entries/21086951-Hotspot-to-display-dynamic-content. Please click on the button to vote for it and start pushing it up our list for possible future consideration.

    In the meantime, you could gauge the success of different dynamic content versions by giving the links in each version different keyword names, which will enable you to get reporting on the click through rates for each one.

    Hope that may help.

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    Hello, is there a way we can fully print this report?

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    Hi Danielle,

    You can't print this particular report directly via the application, like you can by clicking Print report for a campaign's reporting overview. However, you can of course print out the frame itself by right clicking on the email hotspot report and going from there.

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    Hi Neal,

    Tried your method of printing out the frame itself by right clicking on the email hotspot report - however it only prints out the visible portion of the frame.

    Is it possible to get the full display of this report?

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    Hi Yuhan,

    You could try maximising the email hotspot report window, plus adjusting your screen resolution settings, to try to increase the portion that is visible if you haven't done so already.

    Otherwise, if all of your links can't be framed in one visible portion for printing, you may have to print more than one area of the campaign in order to capture them all.

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    Hello, is there any setting which allows the Hotspots report to display the number of clicks on an individual basis? For instance, at the moment if the same url is used in let's say an image, a text link and a CTA, all will display the same number of clicks on the report. However, it would be helpful to know how may clicks each one received individually to assess what performs well in our designs and what doesn't.

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    Hi Karl. Thanks for your question. From what you're describing, it sounds like adding a different link name to each instance of the URL would work. You can do this when using 'Link' in EasyEditor's toolbar to add a hyperlink to a campaign. By doing this, the 'Email hotspot' report will separate out the clicks based on different link names. Hope that helps.

    Edited by Neal Goldsmith
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