Using the 'Most engaged' report

Summary

The 'Most engaged' report displays a list of recipients who meet a certain minimum engagement with your campaign, based on opens and clicks, which provides you with an instant view of your most engaged contacts.

Note that any subsequently deleted contacts in the report will be denoted as 'Deleted contact' (apart from deleted suppressed contacts whose email addresses will need to be retained).

most_engaged_report.png

Using the report

The defaults are set to a minimum number of 3 opens and 1 click. You can change these parameters by simply overwriting them in the boxes. 

hot_prospects_min_opens_clicks_el.png

When happy, click on the Submit button and the screen will refresh with the recipients who meet this criteria.

Filter by recipient statuses

You can further filter the list by excluding recipients with statuses of 'hard bounced', 'soft bounced' and/or 'unsubscribed'.

Viewing more data about opens and clicks

Click on either the Opens or Clicks icon to view the following extra data:

  • date and time of each open or click
  • URL of the link (clicks only)
  • IP address of the recipient
  • user agent of the recipient

Further actions

You can also:

  • click on Display to change the view of the report
  • filter the report by address book, segment, split test variation, or dynamic content variation
  • export the report - this report provides the additional option to export the report to Excel with the details for each link clicked
Have more questions? Submit a request

Comments

  • Avatar

    Is there a way to automate a Hot Prospect export to be sent for certain campaigns or all campaigns in an account? This would be very helpful for sales people!

  • Avatar

    Was just about to ask the above, for the exact same reason! Any word on this?

  • Avatar

    Hi,

    Sorry to say the short answer is no, there isn't currently a way to automate this. However, it's an interesting idea. You can always add this to our 'Feature requests' forum and see if it can get enough votes to make its way into our development plans.

  • Avatar

    Hi Neal,

     

    Thanks for letting me know. I've now submitted this as a feature (request #183781), so if anyone else is looking for the same feature I'd encourage them to vote this one up!

     

    Many thanks,