Comparing reporting for multiple campaigns side by side

Summary

Within reporting, you can select multiple campaigns to compare against each other, side by side. This gives you a useful campaign performance comparison overview.

There are two ways in which you can access this function:

  • Go to Reporting > Campaign reports, tick the campaigns you wish to compare and then select Compare performance from the More actions dropdown to generate the report.

  • When already looking at a campaign's reporting overview, click on Compare campaign located to the top right of the report's header, above the 'Conversion funnel' graphic.

    reporting_overview_compare_campaign.pngWhen clicked, the 'Compare campaigns' performance window opens, enabling you to tick the campaigns you wish to compare. When happy, click Compare to generate the report.

    compare_compaigns_selection.png

Using the report

The performance comparison overview will display as below.

performance_comparison_overview.png

The campaign(s) you selected are compared against the current campaign and all of the metrics such as opens, clicks, etc., are shown, with the highest metric for a campaign highlighted for easy reference. 

You also have the option to export this information into a CSV file (which can be opened in Excel) by clicking on Export report below the report. To return to the campaign reports list, click on Back.

Have more questions? Submit a request

Comments

Powered by Zendesk