Using the 'Email client breakdown' report

The 'Email client breakdown' report initially provides percentages for the top five email clients a campaign was delivered to on the campaign's reporting overview page. This enables you to identify which are your most popular email clients among your contact base.

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Further to this, a full breakdown for the entire send is provided, which is accessed by clicking on View full report. The full report allows you to drill down on individual clients to see what versions of the email client your contacts are using.

email_client_breakdown_el.png

A note on Google Cache: On your report, it's likely that you'll see a percentage for 'Chrome' and for 'Google Cache', and you may well be wondering what the difference is. 'Google Cache' refers to when the client uses Google software (for example, the Gmail app on Android or iOS, and in most cases, the Gmail web application) to view the email. Google then intercepts all image requests and routes them via its cache.

'Chrome' is when the customer is opening the email in the Google Chrome browser, and isn't associated (necessarily) with a Gmail address (e.g. when viewing your BT email in Chrome).

To view the drill down detail on other reports, use the More reports... button located next to the title of the report. This will provide a menu from which you can select the report type as shown below:

more_reports_menu_el.png

You can also filter the results displayed here by using our filter report function. The Filter button is located at the top right of the report (across from the More reports... button).

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Comments

  • Avatar

    Hi

    Is there any reason why you have stopped splitting the different email clients by version, ie Outlook 2003 or below, 2007, 2010 etc?  That was quite useful. 

    Also, could the summary of Top 5 Email Clients be placed on the standard 4 Page Report?

    Thanks

    Jon

  • Avatar

    Hi,

    Is it possible to view email clients across all campaigns? Or all campaigns in the last 6 months?

    Many thanks,

    Becky

  • Avatar

    Hi,

    My reports show the email client results summary on-screen but do not include the "See Full Report" link.

    When I print the report, the email client results are not included.

    Am I missing something?

    Thanks,

    Ray

  • Avatar

    Hi

    Is it possible to see the figures as opposed to the percentages for the email clients' report?

    Thanks

    Sarah

  • Avatar

    Hi Sarah,

    We don’t currently provide the figures for this, just percentages.

    You may wish to consider adding Litmus 'email analytics' code to your emails, which will allow you to perform an analysis outside of dotMailer -   https://litmus.com/email-analytics

    In terms of reporting, this is an area that we'd like to develop further but until then you can add a vote to this relevant request thread -  https://support.dotmailer.com/entries/383525-Exporting-contacts-from-the-Email-Client-Analysis

    Best Regards,

    Neal