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More reports for campaigns: quick reference
More reports for campaigns: quick reference

A list of the available email campaign reports.

Gareth Burroughes avatar
Written by Gareth Burroughes
Updated over a week ago

All of the available campaign drill-down reports are listed in the table below, which provides a brief overview of the report and a link to an available supporting article.

Report name

Overview

Lists all of the contacts the campaign was sent to

Lists all of the recipients who are tracked and registered as having opened the campaign

Lists all of the recipients who haven't opened the campaign

Lists all of the recipients who've clicked at least one link in the campaign

Lists all of the pages viewed on your website as a result of recipients clicking through from the campaign. (Data is only provided if site tracking is being used.)

Lists all of the replies to the campaign

Lists the recipients who've shared your campaign on a social networking site, plus the number of views received

ROI

Records purchasing data resulting from contacts clicking links in the campaign. (Data is only provided if ROI tracking is being used.)

Displays all converted orders that we consider were placed as a result of a campaign. (This report is only available when using Advanced revenue attribution.

Lists all of the recipients who were most engaged with the campaign, based upon the criteria of minimum opens and clicks

Provides a full breakdown of all the email clients, plus the versions of those email clients, that the campaign was delivered to

Email domain performance

Lists all of the email domains the campaign was sent to, along with key performance statistics per domain

Displays the geographic locations, in the form of a heatmap, from where recipients opened the campaign

Links and clicks

Lists all of the links in your campaign and their click statistics

Displays the campaign and overlays it with how many times each link was clicked (as well as providing each link's CTR (click-through rate))

Lists all of the recipients who've unsubscribed via the campaign

ISP complaints

Lists all of the recipients who've registered an ISP complaint against your campaign (thus they've marked it as 'spam' or 'junk'), resulting in the contact being added to your suppression list

Lists all of the contacts who couldn't be delivered to due to a soft bounce

Lists all of the contacts who couldn't be delivered to due to a hard bounce

Lists all of the contacts who weren't sent a campaign (and thus were skipped) due to an external dynamic content request returning no content (an HTTP 204 status code) for the contact

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