What type of 'cookies' get placed on recipients' and visitors' desktop and devices?

We place 'cookies' (these are small files) on contacts' desktops and devices. These are used for tracking and identification purposes in order to capture the more advanced data we can store on contacts, such as the detail of their visits to tracked website pages. Our features can then work based on this data.

The table below provides an overview of the features that place cookies, the type of cookies that get placed, the purpose they serve and when they expire.

Feature Type of cookies Purpose Expires
Web Behaviour Tracking* First-party; persistent Tracks and identifies a visitor as a dotmailer contact whilst they browse a site’s pages. This data can then be used for better segmenting and targeting of contacts. Ranges from a cookie that expires after 20 minutes (collecting session information on pages visited) to cookies that expire after 365 days
Site and ROI tracking

First-party; persistent

Tracks contacts whilst they browse a site’s pages and records any ROI data, should they make a purchase. This data is then available in reporting, and for ROI split testing. One hour
Surveys and forms - responder First-party if a survey is accessed via a direct link (i.e. r1.dotmailer-surveys.com/…) or third-party if the survey is a pop-over or embedded; persistent Tracks and identifies a respondent as they answer the survey and records when the survey is complete. 365 days after first view of the survey
Surveys and forms - date started First-party if a survey is accessed via a direct link (i.e. r1.dotmailer-surveys.com/…) or third-party if the survey is a pop-over or embedded; persistent Tracks and identifies a respondent as they answer the survey and records when the survey is complete. 365 days after first view of the survey
Surveys and forms - confirmation breakout loop tracker First-party if a survey is accessed via a direct link (i.e. r1.dotmailer-surveys.com/…) or third-party if the survey is a pop-over or embedded; persistent Tracks and identifies a respondent as they answer the survey and records when the survey is complete. 365 days after first view of the survey
Surveys and forms - pop-over First-party if a survey is accessed via a direct link (i.e. r1.dotmailer-surveys.com/…) or third-party if the survey is a pop-over or embedded; persistent Tracks and identifies a respondent as they answer the survey and records when the survey is complete. 365 days after first view of the survey
Landing pages First-party, persistent Identifies the contact to enable personalisation when they visit any landing page from that particular account 30 days after last view
*Note: the abandoned cart module also makes use of Web Behaviour Tracking cookies in order to track and identify a contact, in order to then automatically send an abandoned cart email.
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