We always suggest using our EasyEditor to build your emails. It provides an easy and effective way to craft 'beautiful' emails. If you're uploading HTML code created in third-party software, we're not able to guarantee it'll look exactly the same once uploaded to our EasyEditor.
If you're building your email outside of EasyEditor, you might need some snippets of HTML code to enable recipients to complete certain functions. Here are the most common ones:
|Code||What is it?|
|https://$FORWARD$||Forward to a friend|
|https://$CANTREAD$||View in browser|
|https://$OPTINLINK$||Double opt-in link|
|https://$PREFCENTRE$||Preference centre link|
Note: If you upload HTML code without an unsubscribe link included, you'll receive this error:
You'll need to include
https://$UNSUB$ (an unsubscribe link) in your HTML code and try saving again.