What 'links' might I need when building emails outside EasyEditor?

We always suggest using our EasyEditor to build your emails. It provides an easy and effective way to craft 'beautiful' emails. If you're uploading HTML code created in third-party software, we're not able to guarantee it'll look exactly the same once uploaded to our EasyEditor.

If you're building your email outside our EasyEditor, you might need some snippets of HTML code to enable recipients to complete certain functions. Here's the most common ones: 

Code What is it?
http://$UNSUB$ Unsubscribe link
http://$FORWARD$ Forward to a friend
http://$CANTREAD$ View in browser
http://$OPTINLINK$ Double opt-in link
http://$PREFCENTRE$ Preference centre link


Note - If you upload HTML code without an unsubscribe link included, you'll receive this error:


You'll need to include http://$UNSUB$ (an unsubscribe link) in your HTML code and try saving again.


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