Adding tracking to campaign links

Contents

Adding generic link tracking code
  » Adding personalisation to tracking code values
Adding Google Analytics tracking code
  » Customising Google Analytics tracking values
Viewing Google Analytics reporting within the application

Summary

You can automatically add tracking code to your campaigns' link URLs. For example, if you want to track where your traffic comes from, and your website has that
capability, then you can automatically have our system add a query string to links such as ?Ref=email

Link tracking can be custom tracking code (as above), or it can be Google Analytics tracking code, or you can edit and customise Google Analytics tracking values.

Tracking code allows you to gather valuable information on how your links are being used and how effective they are. Any Google Analytics data can also be pulled through into the application's reporting area.

All in all, adding tracking code to your links provides you with better site analytics. 

Adding generic link tracking code

To access Site analytics, select Campaigns > Advanced features and then select the Site analytics tab.

site_analytics_tracking_el.png

To add a single generic query string to your outbound links (using analytics other than Google), click Add new under link tracking. The 'Link tracking' window will open, enabling you to enter the link tracking field and the value you require.

For example, setting the field as 'Ref' and the value as 'email' will generate the following:

http://www.example.com/?Ref=email

Adding personalisation to tracking code values

You also have the ability to add contact data field personalisation to values, by clicking on the personalisation icon.

This means a contact-specific value can be added into the link tracking code.

custom_tracking_el.png

For example, if you set the field as 'country' and select the contact data field 'COUNTRY' from the personalisation dropdown, you will generate the following:

http://www.example.com/?country=@COUNTRY@

Thus, if ' 'England' is stored against the contact's 'COUNTRY' contact data field, England will be added to the tracking code in place of @COUNTRY@.

Once happy with your new string, click on Save.

It will then appear under 'Link tracking', which is where all of your link tracking query strings will be listed. 

link_tracking_list_el.png

From here you can delete and edit your link tracking query strings at any time.

Please note

When adding, removing or updating link tracking query strings and their values, changes will only take effect for existing campaigns once the campaigns are modified and re-saved. New campaigns that are subsequently created will have these values automatically applied, however. You will also be reminded of this within the application after having made the change.

Adding Google Analytics tracking code

To enable Google-friendly links, click the Google Analytics Tracking button positioned to the right. A window will appear to confirm the field and values you're adding:

Google_Analytics_Tracking_el.png

Clicking Continue will add these under 'Link tracking'. By doing this, you will have automatically added the following to your links:

  • utm_campaign=Your campaign name - noting which campaign it was that referred the user to the site
  • utm_medium=email - noting the medium by which someone arrived on the site
  • utm_source=Your company name - noting the name of the company referring the visitor to the site; this is the company name as set under the 'Company details' section at the top of the 'Billing details' tab in your 'Accounts' area. 

As with generic link tracking code, you can also delete and edit (see below) Google Analytics tracking code.

Again, remember to modify and re-save any existing campaigns for any changes to take effect.

Customising Google Analytics tracking values

If you don't want to use our default values for Google Analytics tracking, you have the ability to customise them by clicking on Edit alongside the value you want to change.

For instance, you might want to customise a couple of the values as follows:

  • utm_medium=MyEmailMarketingProvider - the name of your email marketing provider/medium, so that will be us!
  • utm_source=email marketing

Clicking on Edit will open the 'Link tracking' window, allowing you to enter your own value in the 'Value' field. Again, you can use the personalisation function for contact-specific values.

Click Save to confirm any changes made and, once again, remember to modify and re-save any existing campaigns for any changes to take effect.

Be aware when customising Google Analytics tracking values

If you opt to view your Google Analytics reporting within our reporting (see how to do this below), then customising Google Analytics tracking values can mean the associated data will not get pulled through. To get it to pull through, make sure:

  • utm_source is a static value (but it can be anything you like)
  • utm_campaign must remain $CAMPAIGN_NAME$

Viewing Google Analytics reporting within the application

When checking your campaign reports in the application, you'll also want to see your Google Analytics data in there too, rather than having to also have Google Analytics open alongside your reporting. For your convenience, we've ensured that you can do this.

Please note: viewing Google Analytics reporting in-app isn't available for triggered campaigns, only for standard campaigns.

To allow us to pull your Google Analytics data into reporting, you'll need to authorise the connection to Google Analytics.

To do this, go to Accounts > Account settings, scroll down to the 'Google Analytics' section at the foot of the page and click the Authorise connection link.

Google_Analytics_reporting_el.png

If you're logged into your Google account already, a box will pop up asking you to allow the connection request; if not, you'll need to enter your username and password before being asked to allow the connection request.

Now, when you go to reporting, you'll see a Google Analytics report option in the More reports... menu.

GA_reports_icon_el.png

When you first open it we'll ask you which Google Analytics profile the campaign was for, and we'll remember this for next time. But you can always change it, and this is handy for campaigns that may affect more than one of your profiles.

It's worth waiting at least 48 hours before checking your statistics because as well as waiting for users to receive your email, you may need to wait for Google Analytics to process any visiting activity.

Note: this feature isn't available on all accounts. If you'd like to upgrade to enable this feature, please speak to your account manager.

Have more questions? Submit a request

Comments

Powered by Zendesk