- Our connector works with the Shopify platform as well as Shopify Plus
- Only one store is supported per dotmailer account
The Shopify Plus connector enables you to synchronise all of your Shopify Plus customers and subscribers to dotmailer. You can choose which of your Shopify Plus data fields get mapped to your dotmailer contact data fields, allowing you to synchronise your customers' order histories and use it for better campaign targeting. You can also enrol new customers, new subscribers and abandoned baskets into your programs.
Firstly, and before you can get going with any of the above, you'll need to install the connector.
Installation is a simple process. Follow these steps:
- Go to https://apps.dotmailer.com/shopify-plus/
- Click Install now
- Enter your shop's name (this is the part before .myshopify.com in your store's URL) and click Next
- You'll next get taken to log into your Shopify Plus store to finish installing the connector
Once you've successfully installed the connector, you can start working with your general Shopify Plus connector settings in dotmailer. They're accessed by clicking on Shopify in the settings menu.
This takes you to the 'Store' tab, where you can access data synchronisation, contact synchronisation and program enrolment settings. You can also remove your Shopify Plus connection completely if you wish.
Remember to click Save after making any changes here.
Let's go through the sections.
Store name: Your store's name is confirmed here.
Store URL: The URL for your store is confirmed here. Click on it if you want to open it in a new browser.
Data sync: Syncs take place every 5 minutes. If something has changed with one of your Shopify Plus customers, such as they've unsubscribed from your store, then it will only be a matter of minutes until this is reflected in dotmailer.
You're able to turn data syncing On or Off, should you need to. You can also force an unscheduled sync by clicking Sync now.
Last sync: The date and time of the last sync is provided here.
Sync customers to: A dropdown allows you to choose the dotmailer address book you'd like to sync your Shopify Plus customers to. Alternatively, you don't have to choose an address book and your customers won't get synced at all.
Any contacts in Shopify Plus will, by default, get synced into the 'Store customers' address book. Note that these can be guests, prospects, subscribers, and first-time buyers or returning customers.
Sync subscribers to: This operates in a similar way as above.
The system prevents you from being able to sync customers and subscribers to the same address book, ensuring that they always remain separate.
Only contacts who are subscribers get synced into 'Store subscribers'. That is, only contacts who have opted in to receive your marketing emails when creating an account, or while checking out in your store, will be synced here.
Please only send to subscribersSome of your customers may not have explicitly opted into your marketing emails when purchasing in your store. Please make sure that you only send campaigns to the 'Store subscribers' address book. These are the contacts you have permission to send to, and, in turn, you'll be ensuring you're adhering to international email spam laws, upkeeping best email marketing practice, and maintaining a good sending reputation.
Enrol new customers to: A dropdown allows you to choose the dotmailer program you'd like to enrol new Shopify Plus customers into.
Enrol new subscribers to: Similarly, a dropdown allows you to choose the dotmailer program you'd like to enrol new Shopify Plus subscribers into.
Enrol abandoned baskets to: Please note - this event is triggered by an abandoned checkout in Shopify. It happens when a potential customer provides their contact information but doesn't complete the order. At this point the basket details as well as a link to recover the checkout will be stored (as CartInsight) against the contact and you'll be able to send campaigns to invite them to complete their order. A dropdown allows you to choose the dotmailer program you'd like to enrol your Shopify Plus abandoned checkouts into. A Shopify Plus abandoned checkout is judged as when a session in your store closes. When clicking on an abandoned checkout link, shoppers won't be taken back to a repopulated basket.
Read more about CartInsight and what's needed to set this function up in our 'Abandoned carts' section »
Enrol customers on their first order to: A dropdown allows you to choose the dotmailer program you'd like to enrol your Shopify Plus customers to as soon as they place their first order. Please be aware that this may include customers who aren't subscribed, therefore you should always check whether they also belong to your subscribers group if you intend to send them marketing emails (please see above - 'Please only send to subscribers').
Click on Remove Shopify connection to disable the connector and remove the integration with immediate effect.
Automatic synchronisation of your Shopify Plus customers' order histories, Shopify Plus product catalogue, and abandoned carts requires Insight data, AccountInsight and CartInsight to be enabled on your account respectively. Contact us if you'd like to enable these.
Your Shopify Plus customers' order histories will automatically synchronise upon installation. This data gets synced to your account's Insight data collections for contacts. You'll then be able to segment upon contact order data and target your customers more effectively.
All of your visible products in Shopify Plus will also automatically synchronise upon installation. This data gets synced to your AccountInsight 'Catalog_Default' collection. You'll then be able to make use of EasyEditor's product block.
Abandoned basket synchronisation
A visitor's or customer's unconverted basket items and details will automatically synchronise as soon as their email address is captured at checkout (thus, as explained further above, abandoned basket synchronisation is triggered by an abandoned checkout in your store). Provided you've selected a program to enrol abandoned baskets to under 'Automation' and you have Insight data enabled on your account, then this data gets synced to a CartInsight collection. You'll then be able to send these details in an automated abandoned basket email.
Clicking on the Field mapping tab will enable you to map the Shopify Plus customer fields of your choice to corresponding dotmailer contact data fields.
The customer fields for Shopify Plus are (with data types in parentheses):
- First name (text)
- Last name (text)
- Created date (date)
- Phone (text)
- Note (text)
- Tags (text)
- Has account (Boolean)
- Last order id (numeric)
- Orders count (numeric)
- Total spent (numeric)
- Billing address 1 (text)
- Billing address 2 (text)
- Billing phone (text)
- Billing fax (text)
- Billing city (text)
- Billing postcode (text)
- Billing state (text)
- Billing region (text)
- Billing country (text)
- Billing company (text)
- Shipping address 1 (text)
- Shipping address 2 (text)
- Shipping phone (text)
- Shipping fax (text)
- Shipping city (text)
- Shipping postcode (text)
- Shipping state (text)
- Shipping region (text)
- Shipping country (text)
- Shipping company (text)
The 'Note' field can be used to sync your Shopify Plus custom fields, as this is how Shopify Plus stores all custom field values.
The 'Tags' field can be used if you want to flag or track your customers with specific markers that, for example, represent the lead source or the type of customer.
Click on the dropdown next to the Shopify Plus customer field and select the dotmailer contact data field that you wish to map and sync to.
dotmailer's default contact data fields are automatically mapped to their equivalent Shopify Plus customer field for you.
It's up to you which Shopify Plus customer fields that you wish to synchronise. Leave them unmapped if you don't wish to sync that specific data to dotmailer.
Click Save once you're happy with your mapping settings and begin syncing to these dotmailer contact data fields.
If you no longer wish to sync data from a Shopify Plus customer field, you can simply deselect the mapping here and click Save to update your mapping settings. The next time a sync runs, your Shopify Plus data will no longer sync to this dotmailer contact data field.
As soon as your Shopify Plus store is connected, the Shopify Plus program extension will automatically become available under 'Extensions' in the program builder.
You can use this to add new customers (or subscribers) to your Shopify Plus store.
By enabling site and ROI tracking, you'll be able to gain valuable insight into the conversions and revenue your campaigns are generating for you in your reporting area.
To turn the feature on, update the connector by following these steps:
- Go into your Shopify admin
- Select Apps
- Select dotmailer Email Marketing
- Select Update unlisted app
This will add the relevant code to your store templates that's required to track visitors and ROI generated, and this data will appear in your campaign reporting for future sends.